Tumblr
About
Tumblr is a microblogging social network site founded by David Karp and Marco Arment. The interface allows users to post still images, animated GIFs, videos, links, quotes and other text. Members of the site can follow other Tumblr pages that can be viewed on their dashboard, and can “reblog” or “heart” other user’s posts.
History
The site was founded in 2007 and was originally funded by Karp’s personal earnings as a software consultant for the parenting site UrbanBaby. [1] According to an article by The New York Observer [11] from January 15th, 2008, the name was inspired by the word “tumblelog”, a term for micro-blogging that Karp discovered when he was 19. In the Observer interview, Karp acknowledged that they were targeting a young demographic:
“Right now, we’re going after artists,” said Mr. Karp. “Before that we were thinking students and young people, but it’s much easier to target an adult who wants to express themselves online. Artists and producers have YouTube, and musicians are relegated to MySpace. They’re the worst platforms.” Tumblr, says Mr. Karp, is a natural fit.
10 Billionth Post
On September 9th, 2011, the 10 billionth Tumblr post was made. It was celebrated with a script raining confetti on a user’s dashboard.
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